Bluegrass BMW

3235 Park Avenue Directions Paducah, KY 42001

  • Sales: (877) 862-2173
  • Service: (877) 892-8968
  • Parts: (888) 279-2495


Click on one of the people below to find out more information.

  • Mike Absher

    I was born and raised in Southern Illinois. I grew up in a "car family" on both the maternal and paternal-side as both of my grandfathers and both parents were car dealers. I started working in the shop as a custodian starting at age 12, and worked at the dealership until graduation from high school.


    I graduated Marion (Illinois) High School and then was admitted to and attended the United States Military Academy at West Point New York with the intention of being a career Army officer. I ultimately left the Academy and the Army voluntarily and returned home. I then enrolled in SIU-Carbondale and graduated with a Bachelor's degree in Business Administration with a concentration in entrepreneurship. I worked at the family dealership throughout my college years as a warranty administrator and service writer.


    Upon graduation, I was employed as Parts and Service Director, sales manager, used vehicle manager until I left the family company in 2003 to start a software firm named DealerWare LLC selling F&I Menu Selling software to car dealerships. We were very successful and this was the wildest ride of my life. We ultimately were endorsed by American Honda and were in the process of rolling out our software to the Honda dealerships nationwide, when our biggest competitor decided to take me out. And so, they did, and I sold DealerWare in 2006 to DealerTrack, Inc. 


    I decided to get back into the business I missed so much and purchased Marion Ford, Inc in my hometown. I have since purchased three other dealerships, in Marion IL, Paducah KY, and Madisonville KY, and that has evolved into the Watermark Auto Group.


    I have played the trumpet for nearly 38 years, and enjoy every opportunity I get to play in a brass quintet with some friends from high school and college. I also enjoy woodworking, and have lots of cool equipment that is really dangerous, but I never turn on because I am too busy in the car business.


    I have been married for 21 years to Cheryl, who is a licensed non-practicing attorney. We have three sons aged 16, 13, and 10.

    I recently retired from service on the Southern Illinois Healthcare Board of Trustees which is the largest employer in our region with 3300 associates. I serve as the President of our local school board, and enjoy lending my time and talents to all organizations that are crazy or desperate enough to want or need my help.

  • Rick Duncan
    General Manager

    I was born and raised in Paducah and have lived here most of my life. The only exception being four years spent in Detroit working my way thru college. 

    I have been "car crazy" for as long as I can remember. I learned to drive in my father's 1957 Ford Ranchero. A vehicle that my twin brother and I still own to this day. 

    I started in the automobile business in 1983 at a Pontiac-Lincoln-Mercury dealership. One year later I joined Allan Rhodes Chrysler-Honda and have been "here" ever since. "Here" has certainly changed over the years. We added BMW a year after I joined Allan Rhodes and in May of 1993, I and two partners bought Allan Rhodes out and changed the name to Bluegrass Honda-BMW. Mike Absher and I became friends several years ago and in October 2009 we completed a transaction that made Mike and his wife Cheryl the new owners of Bluegrass.  

    I am married to my best friend Kathy and we have four kids and six grandkids. In my spare time I enjoy restoring vintage automobiles, any kind of racing, and traveling back roads.

  • Danny Tribble
    Sales Manager

    Danny has lived in the Paducah area for the past 25 years. He started his career in the car business the day after his High School graduation in 1987. His first job was washing cars. He then moved to the Parts Department before heading up front to join the Sales Team. 

    His enthusiasm and love for the car business remains as strong today as it did all those many years ago. When Danny isn't working, you can find him at home with his wife, Sheri and son Colby.

  • Joe Langston
    BMW Sales Manager

    Joe has been with Bluegrass since 2009.  I am the BMW Sales Manager and I have always enjoyed helping our customers and look forward to helping you in any way that I can.  Outside of the office, I enjoy the gym, fishing and golf.  My wife is a stay at home mother and my son enjoys all sports including Tae Kwon Do which he takes at Hwang's Martial Arts here in Paducah.  My family is from the Paducah area and this is where we intend on staying.

  • Jamey Ladd
    Sales Manager

    My name is Jamey Ladd I was born and raised right here in Western KY and I have lived in the Paducah area for the last 20 years. I have a a daughter that is 13 years old and she is a 7th grader at North Marshall Middle School. I started in the car business right here at Bluegrass BMW in October of 2003 and have loved every minute of it!

    In my spare time I enjoy boating at Kentucky Lake with my family and friends.

  • Chance Mooneyham
    BMW Business Manager

    I am a Graves County native, but have been in the Paducah area for around 15 years now. 

    I have been in the automotive industry for 6 years. I am drawn to this business because of the pace, and the people. I have worked in some type of retail or customer service since I was 16, and I continue to do so because I just love to be around and meet new people. 

    I have two beautiful daughters and a loving wife that keep me very busy. We like to take "quick trips" when we can, to places like Holiday World, or the beautiful Mammoth Cave which is where we were when this picture was taken.

  • Matt Colburn
    Business Manager

    Matt is originally from Owensboro.  He lives in Lone Oak and is moving to be closer to work and to get a bigger house. Matt's wife, Jessica, is expecting their second daughter in May 2017. Their daughter, Mary-Kate is a gearhead just like her dad and rides atvs and bicycles and she likes anything to do with the outdoors. Matt has been in the car 
    business for 10 years. He started in auto detailing while earning his bachelor's degree and then moved into sales. Matt has worked his way up through the ranks and has found a good fit in finance. 

  • Kerry Lynn
    BMW Client Advisor

    My name is Kerry Lynn and I was born in Paducah, raised in So. Illinois and graduated from Murray State where I met my bride, Melinda. 

    I was first introduced to BMW by Melinda. She was driving the other "luxury brand" and wanted me to make a change.  After owning a BMW for a month, I decided I wanted to not only own a BMW but I also wanted to have the privilege to introduce BMW to others.  I have been a BMW Client Advisor for Bluegrass BMW for over 15 years now.  I am always delighted to introduce people to the Ultimate Driving Machine.

    My other Passion is "Water" I enjoy sailing on Kentucky Lake and kayaking.   But my greatest delight is taking "Latin" dance lessons with Melinda.  I am also a member of the Paducah Rotary Club and am active with Paducah Symphony Orchestra. 

  • Aimee Dial
    BMW Client Advisor

    Aimee Dial is formerly our Product Genius at Bluegrass BMW. Aimee has moved into BMW sales here and it couldn't have been a better fit. Her BMW knowledge base, wonderful personality, and contagious laughter make her a perfect for Bluegrass BMW. 

    She graduated from Murray State University in 2008 with a degree in Organizational Communication and her Master's degree in 2013.

    She has a daughter, Madison, who is the light of her life and she stays busy with Madison's sports activities and Girl Scouts.

    She is looking forward to working with you on your next BMW.  

  • Todd Tilghman
    BMW Client Advisor

    Todd is from Union City, TN and now lives in Kenton.  Before joining us, Todd was in advertising sales for over 15 years.  He also knows his way around the tennis court - he has been a coach for 15 years, too!

    He enjoys competing at tennis tournaments, painting and spending time with his family.  Todd is a long-time BMW enthusiast and is excited to be a part of our team selling the Ultimate Driving Machine.

  • Olivia Carr
    BMW Genius

  • Charisa Fiser
    Corporate Digital/SEO/SEM Officer

    I was born in Cape Girardeau, MO but found our home in Paducah.   

    After I graduated from Reidland High School, I took a year and a half out and traveled from coast to coast starting in Jacksonville, NC and eventually ending my travels in Vancouver, WA.. I met so many wonderful people during this time and have no regrets whatsoever about traveling throughout this amazing country that we have. After my travels I decided it was time to go to college. I came back to Paducah and started at PCC then transferred to Murray State University. While there, I threw javelin for Murray State University Track Team. After graduation, I moved out to Los Angeles, CA and worked at Jon Douglas Corporate Real Estate Office in downtown LA in layout and design for major newspapers.  

    After I grew tired of the hustle and bustle of LA, I decided to come back to Paducah. I got a job at UPS where I met my wonderful husband of 20 years, Brent. We have 2 amazing boys, Zachary 17 and Benjamin 14…they keep us very busy. We love to play golf as a family, go camping and watching our favorite NFL team…the Steelers!  

    I started at Bluegrass BMW in 1999 in sales and internet sales then moved to back up F&I briefly before going into IT. I have also worked as the Service Manager for Bluegrass BMW.  I am now the Chief Digital / SEO / SEM Officer for Watermark Auto Group. I now manage and maintain our online presence for our Watermark Auto Group Stores. I love what I am doing now and I know how blessed I am to be a part of this amazing group.

  • Josh Reisner
    Service Manager

    Josh joins us all the way from Monument, Colorado.  He now lives in Paducah with his wife, Catrina, and son, Wyatt.  They also have a dog named Helton.  Josh has over 11 years of automotive experience and has also served 7 years in the military. His work ethic and passion for working with people are traits that will be a great fit for managing the service department. When Josh isn't here at the dealership, he enjoys auto racing (auto cross), fishing and computer programming.  We're excited to have Josh as a part of the Bluegrass BMW team!

  • Kent Kronvall
    BMW Service Advisor

    We are pleased to welcome back Kent Kronvall. BMW is very important to Kent as he lives in Marion, Illinois and commutes back and forth every day. He has years of experience in service and is a valuable asset to Bluegrass. 

    If you have a moment, stop in and ask him about his TV audition for The Fear Factor...he had to eat bugs and everything and beat out several competitors.

    In his spare time he enjoys spending time with his family by the pool and grilling with friends. 

  • Dan Darden
    BMW Service Advisor

    Dan lives with his beautiful wife, Denise and their children in Marshall County. He is a HUGE Texas Longhorn fan and faithful Duck hunter! On weekends he enjoys spending time with his family, hunting, and off-roading. 

  • Matt Faughn

    Matt is our most seasoned BMW technician. He has been with Bluegrass BMW since 2007. Matt is always smiling and eager to help. 

  • Jacob Nikell

    Originally from Detroit, Michigan, Jacob has been in our area for many years, now living in Boaz, KY.  He has always been into cars and has worked in the industry for almost 3 years.  When Jacob is not working, he likes to hunt, fish and generally, almost anything outdoors.  He is married to Cheryl and together, they have 5 children.

  • Jason Harman

    Jason is a local resident of Paducah, attending Reidland High School. He is one of our newest technicians and is busy learning the ways of BMW. In his spare time he enjoys spending time with his family and friends.

  • Jamey Scruggs
    BMW Parts Manager

    Jamey Scruggs has moved from BMW Technician to Parts Manager and we are so happy to have him running our Parts Department. He has a wonderful family and is active in church and sports.

  • Onie Reid

  • Jeri Coughenour
    BMW Warranty Administrator

    Hello! My name is Jeri Coughenour and I live in Paducah, Kentucky. I have two beautiful children...Destini, 25 years old who is studying nursing and Brock, 23 years old who works here at Bluegrass in our Detail Department.

    I have two wonderful grandchildren, Jo-Laysia who is 8 years old and D'Meya who is 3 years old. Both enjoy cheerleading, soccer and swimming.

    I enjoy swimming, walking, going to Zumba and spending time with my family. I have worked at Bluegrass BMW for 17 years and have enjoyed every minute.

  • Beverly Dublin

    My name is Beverly Dublin and I was born and raised in Paducah, KY.

    I have two children... Christina Culp, (married to Mike Culp) and Jason Phelps, who enlisted in the United States Navy in 2015.

    I have two grandsons, Wesley Drew Culp and Brentley Allen Culp who are the light of my life.

    I enjoy rollerskating, dancing, walking and golf and spending time with my boyfriend, Mike.

  • Lori Alvey
    Accounts Payable

    I was born in Dayton, Ohio and grew up in Paducah, KY. I graduated from Heath High School in 1988. Shortly thereafter, I joined the United States Navy.

    I am married to Donnie Alvey, my high school sweetheart and we have 3 wonderful boys that we adore.  

    I enjoy working at Bluegrass BMW.

  • Josef Rumsey
    BMW Parts

    I grew up in Golconda, IL and moved to Paducah in 2007. I have been working at Bluegrass BMW since 2009.
    I am currently enrolled at West Kentucky Community and Technical College with plans of transferring to get a degree in Electrical Engineering. 

    While not at work, I enjoy recording music and finding complicated ways to make LED bulbs blink. 

  • Aaron Duncan
    Delivery Specialist

    My story...where do I begin? We'll just hit a few high points. I know nothing of failure. In fact, I'm the ONLY person in the history of the Reidland School System to get 2nd Place in the 5th Grade Science Fair two consecutive years in a row! I love animals, I love them so much I want to ingest them.

    When not putting in hard labor at the dealership I am a "stay-at-home-son." I also hold the record for being the ONLY person ever to Rollerblade on I-75. I read a Goosebumps book once. I allsow considur miselph too bee a grate spelar. It is my dream to one day own a 50 acre Beet Farm. 
    The End?

    Aaron Duncan The 1st

    PS... I am also the Founding Member of "Paducah Handsome Men's Club". 

  • Gerald Barrett
    Delivery Specialist

  • Donald Blake
    Photo & Battery Care Specialist

  • Matt Dorton

  • David Dorton

  • Drake Johnson